Project Motion Graphics
Client Terra Coffee co.
Position Lead Designer
Links –
THE PROJECT
The Terra Coffee Expresso arabica is a motion graphics project aimed to increase sales of the product, and introduce itself to the market. The brand needed to present its product as a modern and competitive option, and be competitive in terms of product quality.
GOALS & OBJECTIVES
The goal of the project was to communicate the brand’s product experience through aesthetically pleasing imagery of the coffee universe. The product had to communicate ideas of freshness, flavor, and aroma. To reduce costs of production, the scenes must be done using three dimensional software.
THE SOLUTION
The solution was to describe the coffee making process through a series of actions; verting the coffee beans, grinding them, brewing them, and showing the final outcome next to the product itself. Blender 3d software was used to generate the scenes.
