THE PROJECT
The project consisted in the promotion of a new TV service in Argentina named On Demand, which allows you to access movies and series from the comfort of your home without the need to rent physical units from a store.
GOALS & OBJECTIVES
The goal of the project was to create story board illustrations for five scenes from the advertisement. The scenes should communicate the idea of high technology, fast communication, and a robust and futuristic infrastructure. The technology can have some fantasy traits but without deviating too much from reality.
THE SOLUTION
The solution was to use high tech hardware as a reference and augment it using futuristic elements. The scenes make emphasis on evolved hardware with exaggerated features and an aesthetic composition. A close angle with a wide perspective was chosen to bring the viewer closer to the micro technology world.
