Project Branding, Illustration
Client Ahijuna co.
Position Lead Designer
Links –
THE PROJECT
Ahijuna, a charming local Argentine kids’ clothing brand, seeks to establish a strong identity through a comprehensive branding project. The project’s primary objective is to create a captivating visual language centered around high-quality vectorial illustrations of animals, plants, and places that resonate with children and their families. The brand’s name, “Ahijuna,” is a playful Argentine expression, adding a touch of local flair to its image.
GOALS & OBJECTIVES
The heart of the branding lies in the creation of meticulously crafted vector illustrations. Vector graphics ensure that each design remains crisp, sharp, and visually appealing at any scale. This allows the brand to utilize the illustrations across various platforms, from clothing prints to digital media. High contrast and versatility of the vectorial symbols. These illustrations that can be easily adapted to different color schemes and layouts without compromising their visual impact. Whether on a t-shirt, packaging, website, or social media.
THE SOLUTION
Illustrations that maintain a child-friendly aesthetic, striking a perfect balance between adorable and sophisticated. This approach ensures that children will be drawn to the brand while also appealing to parents’ sensibilities. The vectorial symbols serve as the backbone for the entire branding experience. They are consistently applied across all brand collaterals, including clothing tags, labels, shopping bags, and even promotional materials. This cohesion reinforces the brand’s identity and creates a memorable impression among customers.
