Project Branding
Client Suavestar co.
Position Lead Designer
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THE PROJECT
In the rebranding project for Suavestar, a local brand of mattresses, the objective was to give the brand a fresh new look while preserving its original traits. One of the key aspects emphasized during the project was the importance of high contrast, which played a crucial role in capturing attention and creating a visually appealing brand identity.
GOALS & OBJECTIVES
Throughout the project, it was essential to maintain a cohesive visual language that resonated with Suavestar’s existing customer base while attracting new audiences. convey a sense of elegance and sophistication while maintaining a strong visual impact.
THE SOLUTION
By carefully considering high contrast, employing a thoughtfully selected chromatic palette, and utilizing typography to enhance the brand’s personality, the rebranding project successfully breathed new life into Suavestar’s identity. The result was a fresh, modern look that retained the original brand’s core traits while capturing the attention of consumers and positioning Suavestar as a leading name in the mattress industry.
